Melbourne agency Yoke interviews potential migrant for BBC series Wanted Down Under

The BBC filmed Wanted Down Under at Melbourne agency Yoke

Melbourne agency Yoke appears in BBC series Wanted Down Under

Melbourne agency Yoke has snared a prime role on one the UK’s most watched programs, Wanted Down Under, opening its doors to a family that is hoping to immigrate to Australia.

The morning scheduled show on BBC One attracts millions of viewers as families travel to Australia and New Zealand to get a taste of the lifestyle and look at potential employers.

Yoke creative director Richie Meldrum said the the opportunity to take part in the show came as a complete surprise to the Collingwood-based agency.

Producers of the show chose the agency because of its unique warehouse offices and flew graphic designer Keith Hanson and his partner to Australia for three weeks to get a taste of the Melbourne lifestyle.

“He was a graphic designer so they asked us if we would be the industry reference for him to explore and learn about if it (moving to Australia) was going to come good for him,” Meldrum told Mumbrella.

“We are quite multi-disciplinary, I suppose, in what we offer. Digital branding and digital marketing and a lot of design through to UX strategy and UI interface.

“Rather than go to a specialist small studio I’m assuming they wanted to come somewhere where there were enough various suitable roles for the guy.”

The show has also immersed the candidate in the culture of Collingwood.

The BBC has completed the shoot at the agency but Meldrum and his team have to wait until 2017 to see the agency appear on the show.

“It’s going to be cool when it comes out and (we will) let everybody know and get a bit of exposure,” he said.

“It was a TV show but in the end I treated it as any other discussion we have, because I have a lot of discussions with designers and aspiring designers wanting to break into the industry, so I just treated as any normal folio review.”

Meldrum admitted it was a challenge portraying what could have been a very technical conversation about a possible job in an entertaining way for the audience.

“We had to keep it top level so the masses got it,” he said.

Simon Canning


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