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Melbourne Airport appoints iD Collective to social media account

Melbourne Airport has appointed PR agency iD Collective to handle its social media account.

The agency will be responsible for Melbourne Airport’s social media channels, content creation and community management.

Melbourne Airport appoints iD Collective to social media account

Jo Menzies, digital marketing manager at Melbourne Airport, said in a statement: “We were looking for an experienced partner who could help us create a solid social media strategy that properly represented the interests of our aviation, retail and parking businesses, and to supercharge awareness amongst travellers of the extensive offering and experience available here at Melbourne Airport.”

Mary Morton, director at iD Collective, added: “Managing social media for Melbourne Airport and shining a light on its myriad offerings is a really exciting challenge for us.

“We’re really looking forward to working with Melbourne Airport to evolve and amplify is social channels.”

Cadbury, DFO, Chadstone and Carmex are all clients of iD Collective.

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