Melbourne-based Vudoo expands globally, makes new senior hires

October 11, 2023 10:27

Interactive technology company Vudoo has launched its content commerce platform into the international market, marking the first step with the opening an office in London.

The global expansion plans come off the back of exponential growth for the company, with the explosion of retail media ad spend. Founded in Melbourne, Vudoo has established partnerships in the APAC region, with publishers including News Corp, Are Media and New Zealand Media and Entertainment (NZME).

The London office will service Europe, the Middle East, Africa (EMEA) and initially North America.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.