‘Melbourne is for relationships and Sydney is for business’

Melbourne is the town where relationships come first, while Sydney is where business takes priority,  Mumbrella’s first Question Time to be held in Melbourne was told.

Naked Communications Melbourne boss Frankie Ralston-Good said: “In Sydney you win the business and then you built the relationship. And in Melbourne you built the relationship and then you win the business. If you’re a good salesperson and want to do lots of selling, go and work in Sydney. If you want relationships and want to do great work with a client, work in Melbourne.”  

Clemenger BBDO Melbourne boss Peter Biggs said: “The clients in Melbourne are a dream. They take the time to built relationships with agencies. They don’t go to pitch for artificial or kneejerk reason.”

And Crikey co-owner Eric Beecher said for many, Melbourne was now a more attractive city to live in than Sydney, which was a turnaround on a decade before.


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