Melbourne keeps crown as Australia’s biggest radio market in CRA report
Melbourne remains Australia’s biggest metro radio market while the Gold Coast has overtaken Newcastle to become the largest regional market according to Commercial Radio Australia’s latest market profiles.
The national survey, released every five years, maps out the demographic audience data for each of the nation’s 104 radio license areas.
CRA chief executive, Joan Warner: “The profiles will assist with the planning of effective ad campaigns.”
In the 2018 survey, Melbourne remains the largest licence area with a population of 4,442,340 over Sydney’s 4,338,914 while the Gold Coast’s 613,250 has overtaken Newcastle’s population of 585,815 as Australia’s largest regional market.
On Melbourne’s outskirts, Geelong is the market that has seen the largest population growth since the 2011 survey with a jump of 18.31% to 527,531 people.
Chief executive officer of Commercial Radio Australia, Joan Warner, said the profiles have been designed to help radio stations, advertising agencies, media agency buyers and planners better understand commercial radio stations’ markets.
“These detailed market profiles provide invaluable information on the size, specific demographic breakdown and the opportunities available, particularly for regional radio,” Warner said.
“The profiles will assist with the planning of effective ad campaigns for specific local areas across both regional and metropolitan Australia. Live and local commercial radio stations are an integral part of local communities throughout Australia. These profiles will help stations and advertisers to understand their local community.”
CRA derived the 104 commercial radio licence area profiles from a range of official data sources, including the latest Australian Bureau of Statistics Census of 2016, and overlaid them on the Australian Communications and Media Authority’s radio licence areas.
The profiles are available to view and download here at www.radioalive.com.au.
