Melbourne radio ratings: 3AW grows more dominant
Melbourne’s most popular radio station 3AW increased its share of listeners in the latest round of ratings from Nielsen.
The station piled on more listeners than any of its rivals, up two percentage points to 14.8% share, between January and March.
ARN’s Mix101.1 was the biggest faller, down from 7.3% to 5.7% share. Mix’s heavily promoted all-female breakfast show with Jane Hall and Chrissie Swan fell back slightly, down by less than on percentage point in the crucial 5.30am to 9am breakfast slot.
ABC774 almost lost its second spot in the market, dropping from 12.7% to 11.4% share, while FoxFM rose by half a percentage point to 10.2% share.
Nova 100, which enjoyed a strong last survey, fell back slightly, from 8.7% to 8.3%.
At drive time, Triple M recorded the biggest jump in listeners, up by 1.3 percentage points to 8.8% share.
Did anyone think 3AW wasn’t going to be “the big winner” ?
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MIX are in big trouble with Chrissie and Jane seriously Duncan what were you thinking?
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That’s harsh Julie. What radio show ever shot to the top in two surveys? Check the data. None of them. Duncan unlikely to knee jerk to the ratings at this early stage…
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