Melbourne radio ratings: ABC takes hit, 3AW cements market lead
The ABC has suffered the biggest fall in the Melbourne radio ratings.
The station fell from 11.1% to 9.6% from Monday to Sunday, according to Nielsen data, and even further in the weekday figures, with its biggest drop on the 9am to 12pm slot.
Market leader 3AW cemented its dominance, up a fraction to 15.2% share from Monday to Sunday. Number two FoxFM closed the gap on the leader, rising from 9.9% to 10.2%.
Besides the ABC, the biggest faller was Nova 100, which dropped from 8.1% to 7.3% share.
Smaller stations showed the strongest growth. SEN recorded the biggest jump, up by 1.2 percentage points from Monday to Sunday, from 3.7% to 4.9% share, with its biggest gain in the afternoon slot. Magic 1278 was up 0.7 percentage points, to 5.9% share.
Melbourne’s Monday to Sunday ratings:
Melbourne’s Monday to Friday ratings:
Some of Fairfax’s parts are definitely greater than the whole.
When’s the raid coming? Or does its lack of uber-strong single investors make such impossible?
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Is it possible to get the residual rating figures for the lesser, but more socially-aware, Melbourne radio stations somewhere, please? Or, maybe they don’t matter?
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How long until Chrissie and Jane get the ax? Even the split second I flick through the stations and land on 101.1 is painful. There are only 3 topics they cover each morning 1) Being a mum 2) being a women 3) being overweight. Inbetween there is the token “blonde” comment from Jane and the token “im so wise because im overweight and dont care” comment from Chrissie
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