Westpac launches ‘The Art of Money’ in-store campaign
Top New Zealand agency Colenso BBDO is behind a new poster campaign for Westpac titled ‘The Art of Money’.
The posters show what the difference astute investment advice can have on personal wealth and how Westpac’s Private Bankers can change a consumer’s fortunes.
Love it. The art of good copywriting.
Typography and its craft is also an art form which as been realised with this series. The ‘Comma’ is a nicely worked piece, sadly let down a tiny bit by not overhanging the punctuation on the final two lines when it has been on previous occasions. That’s just my humble opinion though, I still think they are bloody nice and wish I had been asked to work on them.
The art of communication! Beautiful, engaging. Well done!
this is a cool idea with great execution well done to all involved. great copywriting.
LOVE!