Melbourne radio ratings: Christian O’Connell helps Gold FM topple Fox FM

Gold has overtaken Fox as the FM station with the highest audience share. The climb was helped by breakfast host Christian O’Connell who now holds a 9.5% share after rising 1.5 percentage points, edging incredibly close to Fox FM’s winning share of 9.6%.

Fox FM’s breakfast offering of the Fifi, Fev and Byron Show, which saw ex-Gogglebox star Yvie Jones filling in for Fifi Box while she was on maternity leave for the majority of the survey period, fell 0.4 percentage points in survey six.

O’Connell came over to Australia last year

Overall, the movement helped drive Australian Radio Network’s (ARN) Gold FM to a winning 12.0% share with Melbourne audiences after a 2.2 percentage point rise, toppling Southern Cross Austereo’s (SCA) Fox FM which dropped 0.8 percentage points to 9.4% audience share.

Melbourne radio ratings survey six: overall audience shar. Source: GfK

Gold FM also made inroads in the drive slot, rising 2.1 percentage points to 12.6% over Fox’s 11.8%, a 0.5 percentage point fall from survey five. Fox FM sees Carrie Bickmore and Tommy Little, followed by David Hughes and Kate Langbroek in the drive slot – although Ed Kavalee is currently filling in for Langbroek while she’s in Italy. Gavin Miller holds the drive slot for Gold.

Overall, AM station 3AW dropped 1.3 percentage points in total audience, falling to 13.9% but still holding the top spot overall in the Melbourne market. Ross Stevenson and John Burns dropped 1.3 percentage points in the breakfast slot for 3AW, falling to 17.3%, but still holding the top spot. There was also a fall in the drive slot, where Tom Elliot fell 0.3 percentage points to 11.1% – keeping the show below both Fox FM and Gold FM. 3AW lost the drive crown in survey five.

Melbourne radio ratings survey 6, 2019. Source: GfK (Click to enlarge)

Kiis 101.1’s Polly ‘PJ’ Harding and Jase Hawkins (Jase and PJ) dropped 1.4 percentage points to 5.8% in the breakfast slot, losing the 7.2% share they held in survey five which was the highest breakfast figures for the station since 2015. Overall, Kiis fell 0.9 percentage points to 5.8% share in people 10+, Nova 100 held steady on 7.2% and Triple M dropped 0.2 percentage points to 6.2%.

Over on AM, ABC Melbourne rose 0.6 percentage points to 8.6% with the biggest gains for Breakfast with Jacinta Parsons and Sami Shah who rose 1.7 percentage points to 9.9% share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.