Melbourne radio ratings: Christian O’Connell helps Gold FM topple Fox FM
Gold has overtaken Fox as the FM station with the highest audience share. The climb was helped by breakfast host Christian O’Connell who now holds a 9.5% share after rising 1.5 percentage points, edging incredibly close to Fox FM’s winning share of 9.6%.
Fox FM’s breakfast offering of the Fifi, Fev and Byron Show, which saw ex-Gogglebox star Yvie Jones filling in for Fifi Box while she was on maternity leave for the majority of the survey period, fell 0.4 percentage points in survey six.
Overall, the movement helped drive Australian Radio Network’s (ARN) Gold FM to a winning 12.0% share with Melbourne audiences after a 2.2 percentage point rise, toppling Southern Cross Austereo’s (SCA) Fox FM which dropped 0.8 percentage points to 9.4% audience share.
Gold FM also made inroads in the drive slot, rising 2.1 percentage points to 12.6% over Fox’s 11.8%, a 0.5 percentage point fall from survey five. Fox FM sees Carrie Bickmore and Tommy Little, followed by David Hughes and Kate Langbroek in the drive slot – although Ed Kavalee is currently filling in for Langbroek while she’s in Italy. Gavin Miller holds the drive slot for Gold.
Overall, AM station 3AW dropped 1.3 percentage points in total audience, falling to 13.9% but still holding the top spot overall in the Melbourne market. Ross Stevenson and John Burns dropped 1.3 percentage points in the breakfast slot for 3AW, falling to 17.3%, but still holding the top spot. There was also a fall in the drive slot, where Tom Elliot fell 0.3 percentage points to 11.1% – keeping the show below both Fox FM and Gold FM. 3AW lost the drive crown in survey five.
Kiis 101.1’s Polly ‘PJ’ Harding and Jase Hawkins (Jase and PJ) dropped 1.4 percentage points to 5.8% in the breakfast slot, losing the 7.2% share they held in survey five which was the highest breakfast figures for the station since 2015. Overall, Kiis fell 0.9 percentage points to 5.8% share in people 10+, Nova 100 held steady on 7.2% and Triple M dropped 0.2 percentage points to 6.2%.
Over on AM, ABC Melbourne rose 0.6 percentage points to 8.6% with the biggest gains for Breakfast with Jacinta Parsons and Sami Shah who rose 1.7 percentage points to 9.9% share.
That press photo of Christian makes me sad… is he that conceited in real life or is he merely trying to project that?
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Can’t understand how or why that photo is still being used, the exact pic was used for everything OC related on Absolute Radio, here in the UK. What you haven’t sussed, is that everything with Christian is tongue in cheek, photo included. Try listening. Your gin is very much our loss.
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Honestly it gets a bit boring listening to him brag about his lavish lifestyle and [Edited under Mumbrella’s comment moderation policy].
Obviously on the big bucks but sad for the rest of us who are struggling to make ends meet. Don’t know of any other announcer who goes on and on about the family holidays, new house, overseas trips etc. And has so much time off! But then he will do something nice for a listener and the whole saga changes and I think he’s not so bad, I’m confused!
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