Melbourne radio ratings: Gold and Christian O’Connell hold onto top FM spot
After nabbing the top FM spot in breakfast from Nova’s Chrissie, Sam and Browny in survey one, Gold FM’s Christian O’Connell has managed to hold the spot for survey two, growing 0.2 percentage points for a 9.4% audience share in the slot.
That makes his show the most popular FM breakfast program in the market, but 3AW and ABC Melbourne are still leading the way overall. 3AW holds a breakfast share of 17.3% after jumping 1.4 percentage points this survey, and ABC Melbourne holds 11.8%, up from 11.1% in survey one.
Christian O’Connell has retained his breakfast crown in Melbourne
Ross Stevenson and John Burns are the 3AW breakfast team, although Burns is set to retire later this year. Sammy J took over breakfast on ABC Melbourne at the beginning of the year, replacing Jacinta Parsons and Sami Shah.
Nova’s breakfast trio held 7.8%, a 0.5 percentage point drop from survey one. Fox FM’s Fifi, Fev and Bryon stayed even with Nova, falling 0.5 percentage points also for 7.8%. Triple J’s syndicated breakfast show Sally and Erica rose to 7.0% – a 1.0 percentage point increase from survey one.
Melbourne GfK radio ratings survey two [Click to enlarge]
Overall however, 3AW continued its Melbourne dominance with a 13.9% audience share. ABC Melbourne held 9.7%. The newly rebranded Macquarie Sports Radio, now Magic 1278, appeared for the first time in survey two with an overall share of 0.2% in the market.
Melbourne GfK radio ratings survey two – total share
Despite a slip of 1.0 percentage points, Nova is still the leader in FM drive with its national show Kate, Tim and Marty holding 10.3%. Smooth FM’s Bryon Webb holds second place with 10.1%. Gold FM dropped 0.5 percentage points for 9.0% share overall. Fox FM’s drive team of Carrie and Tommy from 3-5pm and Hughesy and Ed from 5-7pm held a 9.2% audience share.
