Melbourne radio ratings: Gold dethrones Fox FM in the drive slot
Gold 104.3’s Gavin Miller has taken the lead in the Melbourne FM drive slot, edging out Fox FM’s Carrie Bickmore and Tommy Little, followed by Kate Langbroek and Dave Hughes.
The FM win in radio ratings survey three comes after Miller’s show took a 1.0 percentage point jump in survey two to gain significant ground on the Fox FM team. This survey saw Gold’s drive show rise 0.4 percentage points to 10.6% and Fox FM drop 0.9 percentage points to 9.7%.
Survey three also saw Smooth hold onto the overall FM audience share win they took last survey, despite dropping 0.7 percentage points to 10.3%. Gold held onto second place with a 0.2 percentage point drop to 9.9%.
However, Smooth lost the breakfast edge it gained last survey, when breakfast duo Jennifer Hansen and Mike Perso jumped 1.7 percentage points to 9.5%. Survey three saw the duo drop 0.6 percentage points to 8.9%, tying them with former FM breakfast leaders, Fox FM’s Fifi Box, Brendan Fevola and Byron Cooke who gained 0.2 percentage points.
Fox FM holds an overall share of 9.0% after dropping 0.6 percentage points from last survey.
Gold’s breakfast host Christian O’Connell, who recently celebrated a year in the role after moving to Melbourne from a successful career in the UK, continued to grow – up 0.4 percentage points to 7.7%.
Overall in breakfast Ross Stevenson and John Burns on 3AW dominated, despite a 0.4 point fall to 19.1%.
Despite only gaining 0.9 percentage points overall, sitting on 5.7% of the audience share, Kiis had a stronger result in survey three. Jase Hawkins and Polly ‘PJ’ Harding in breakfast climbed 0.3 points to a 5.2% share. In the morning slot the station rose 1.5 percentage points to 5.3%, and in the afternoon it jumped 1.8 percentage points to 6.6%. Melbourne has long been a tough market for Kiis which sees its strengths as a network buoyed in Sydney by Kyle and Jackie O.
Melbourne radio ratings survey 3 2019. Source: GfK (Click to enlarge)
3AW continued to be the most-listened to overall with 15.1% of the audience share, a slip of 0.1 percentage points from last survey.
3AW also saw a jump in the morning slot, climbing 1.5 percentage points to 17.7%. 3AW Drive with Tom Elliott dropped 0.6 percentage points but continued to hold the top spot it gained last survey with 12.1%.
Melbourne radio ratings survey 2 2019 overall market share. Source: GfK
ABC Melbourne recovered slightly from the drops last survey, gaining 0.4 percentage points overall to hold 8.2%, but also making significant inroads in the breakfast slot with a 1.1 percentage point gain to 9.7%.
Nova’s breakfast offering of Chrissie Swan, Sam Pang and Jonathan Brown gained 0.2 percentage points to 7.8%, while the drive team of Kate Ritchie, Tim Blackwell and Marty Sheargold gained 0.1 percentage points to 8.6%. Overall, Nova held a 7.5% audience share, up 0.2 percentage points.
Triple M’s ‘Hot Breakfast’ show with Eddie McGuire, Wil Anderson and Luke Darcy fell 0.8 percentage points to 7.3% overall, while the drive team of Mick Molloy and Jane Kennedy also fell, 0.4 percentage points to 7.7%. Overall, Triple M held the same overall audience share as last survey – 6.9%.
