Melbourne radio ratings: Gold FM breakfast boosted by Christian O’Connell
Gold FM remains the number one FM station in Melbourne with the help of new breakfast radio host Christian O’Connell, who achieved a 0.7 ratings point boost in his first local outing, taking him to an 8.7% share.
The former British radio star, who commenced his show on June 4, sits in second place on the FM bandwidth, behind Fox FM’s Fifi Box, Brendan Fevola and Byron Cooke. The trio climbed an extra 0.5 points to a 9.9% ratings share during the period from April 22 to June 30, making them the most-listened-to FM breakfast show.
British radio star Christian O’Connell entered the Australian radio scene in June
Gold FM remained comfortably ahead of Smooth FM in the breakfast time slot, with Smooth FM’s Jennifer Hanson and Mike Perso sitting on a 7.3% share – a 0.4 drop.
Triple M’s Hot Breakfast with Eddie McGuire, Luke Darcy and Wil Anderson also saw a slight dip, down 0.2 points to a 7.5% share. But the result was ahead of Nova’s Chrissie Swan, Sam Pang and Jonathan Brown, who finished with a 6.9% share.
Melbourne radio ratings survey 4 2018. Source: GfK (Click to enlarge)
Meanwhile, Kiis FM’s Jase Hawkins and Polly ‘PJ’ Harding remained relatively stagnant, up 0.1 points to a 4.9% share.
In breakfast overall, 3AW’s Ross Stevenson and John Burns finished with 19.2%, falling back from a 20% share last survey.
But Macquarie Media’s newly revamped station, Macquarie Sports Radio, suffered in breakfast. Tony Leonard, Tony Shaw and Jimmy Bartel finished with a share of just 0.1%.
SCA’s Fox FM maintained its lead overall in drive, with the re-invigorated drive-time format, which features Carrie Bickmore and Tommy Little, as well as Dave ‘Hughesy’ Hughes and Kate Langbroek, achieving a 13.2% share for the survey. The other strong achiever in the time slot was Gold FM’s Gavin Miller, with a 10.1% share, up 0.4 points.
Kiis FM’s Will McMahon and Woody Whitelaw achieved a 7% share, down 0.3 points, and Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold finished with a 7.6% share, down almost a full ratings point. Triple M’s drive show with Jane Kennedy and Mick Molloy also took a hit, down 1.2 points.
Melbourne radio ratings survey 4 2018. Total audience share. Source: GfK (Click to enlarge)
Overall, 3AW finished as the top radio station in Melbourne, despite an overall dip of 0.6 points. The station finished with a 13.8% share. But the gap has tightened, with Gold FM extending its FM ratings lead to a 10.8% share. The result was slightly ahead of Fox FM’s 10.4%.
Nova FM and Triple M show little change from the previous survey, with shares of 6.4 and 6.6%. Kiis FM now sits on a 4.1% share.
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