Sydney radio ratings: WS FM increases margin over Kiis as leading FM station

WS FM has increased its lead in the Sydney FM radio market, commanding an overall audience share of 10.7%, up from 9.7% last survey.

Australian Radio Network (ARN) stablemate Kiis, however, fell 0.4 points, taking its overall market share to 8.4%.

Jonesy & Amanda’s promotional push in Sydney

A large portion of Kiis’ overall decline can be attributed to its Sydney breakfast show, fronted by Kyle Sandilands and Jackie Henderson (‘Kyle & Jackie O’), who suffered a 0.9 point decline. The duo are still the leading FM breakfast show, however, with 11.0%, but remain behind 2GB’s market-leading 16.6% (up from 15.3% last survey).

WS FM was in second place for FM breakfast, with Amanda Keller and Brendan Jones (‘Jonesy & Amanda) climbing 0.2 points to 9.6%.

Nova’s breakfast show climbed 0.5 points to 6.9%, while Nova Entertainment’s other station Smooth FM had a 0.1 point climb to 5.9%.

Sydney radio ratings survey 4 2018. Total audience share. Source: GfK (Click to enlarge)

2Day FM’s breakfast show of Em Rusciano, Gold Logie-winning Grant Denyer and Ed Kavalee (‘2Day FM Breakfast with Em, Grant and Ed’) slipped 0.6 share points, taking it back to 4.3%.

The fall comes after heightened media attention for the show and reports of tension between the co-hosts.

The worst performer across the board in Sydney breakfast, however, was the recently rebranded Macquarie Sports Radio – previously Talking Lifestyle – which shed 1.8 points to hold onto just 0.7% of the breakfast radio market.

Overall, the leader in the Sydney radio market was 2GB, with an audience share of 14.0%, and, much like in breakfast, Macquarie Sports Radio was the weakest, with just 0.8% of the market. The decline of 1.1 share points puts Macquarie Sports Radio even behind Sky Sports Radio, which picked up 0.5 share points to finish on 1.2% overall.

Sydney radio ratings survey 4 2018. Source: GfK (Click to enlarge)

2Day FM slipped 0.7 points, to again fall below 5%, to just 4.9%.

Nova climbed 0.4 share points to 7.1%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.