Melbourne radio ratings: Hit101.9 FoxFM manages to hold onto overall ratings crown
Melbourne radio ratings: Survey 1, Melbourne total people Source: GfK
Southern Cross Austereo’s Triple M has kicked off the year with its Hot Breakfast team of Eddie McGuire, Luke Darcy and Mick Molloy retaining the FM breakfast crown while FoxFM, which rebranded as hit101.9 FoxFM in January, managed to hold onto its lead position in the Monday to Sunday figures, just ahead of Triple M.
Hit101.9 FoxFM, which ended last year on top and which is also owned by Southern Cross Austereo, saw its audience share drop by 0.9 points to sit on a share of 7.6, just ahead of rival Triple M which boosted its share by 0.8 points to a share of 7.4. Nova claimed third place despite its audience declining by 0.5 share points to a share of 7.3.
In breakfast, Triple M’s Hot Breakfast boosted its audience by 1.5 share points to a share of 9.3, well ahead of Hit101.9 Fox FM’s breakfast duo of Fifi and Dave who saw their audience slip by 0.4 share points to grab a share of 6.8.
Hit101.9 FoxFM tied for second place with Kiis101.1, formerly Mix101.1, whose new breakfast team of Jane Hall and Matt Tilley boosted their share by 0.9 share points. Kiis101.1 is an Australian Radio Network (ARN) station.
Nova Entertainment’s Nova100’s breakfast duo Meshel and Tommy posted a modest decline in audience share, dropping by 0.2 share points to a share of 6.5.
Gold’s Brig and Lehmo started the year with an audience tumble of 2.1 share points to post a share of 5, after ending last year with a share of 7.1.
Despite a decline of 0.4 share points Fairfax Radio’s 3AW’s breakfast team of Ross and John won the overall breakfast crown with a share of 18.1 while ABC774 continues to nip at their heels after boosting their share by a staggering 2.9 share points to a share of 16.6.
3AW also won overall with a Monday to Sunday share of 13.6 while ABC 774 settled for second place with a share of 10.7.
In the drive timeslot it was a similar story, with 3AW claiming victory in the AM market, and overall, with a share of 10.6 well ahead of the ABC’s share of 7.4.
In the FM heap, Hit101.9’s grabbed a share of 9.3, a decline of 1 share point, while Nova’s nationally syndicated team of Kate, Tim and Marty saw their share slip by 1.3 share points to settle with a share of 8.7.
Dave Hughes and Kate Langbroek’s return to the airwaves in drive with Kiis101.1 saw the duo post a debut ratings of 7.9 to tie with Gold.
Melbourne radio ratings: Survey 1, Melbourne total people M-F and breakfast. Source: GfK
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I bet Fox are going to fight their rebranding to Hit. Looks like their listeners are already starting to leave in anticipation of the change
Should be interesting times in their boardrooms from here on
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