Melbourne radio ratings: Listening habits emerge amid stabilisation; 3AW climbs again
3AW and Gold FM have placed further ground between the stations and the rest of the pack, as listening habits in the nation’s largest radio market appear to emerge.
GfK has delivered radio rating survey four for 2022, which relates to the period 17 April to 25 June.
GOLD and 3AW are proving consistent ratings leaders
This listener of 3aw (and some ABC) talkback would strongly suggest full extension of ratings period to exclude all full months with exception of half Dec. and Jan..
Radio talkback is taking advantage of presenters and content
by moving to lower standards in absence of ratings.
Ultimately this will not improve broadcast quality which must be in
interest to the industry.
Would like to see some pressure on Ita Buttrose to actively
push ABC to be more competitive with ratings criteria included
about presenter quality.
The decline in presenters and production continues to be in need of improvement.
Any further data on weekend mornings on ABC Radio? Be interested to know how they’re tracking this year with the Coodabeens leaving and Libbi Gore stepping down.