Melbourne radio ratings: Listening habits emerge amid stabilisation; 3AW climbs again
3AW and Gold FM have placed further ground between the stations and the rest of the pack, as listening habits in the nation’s largest radio market appear to emerge.
GfK has delivered radio rating survey four for 2022, which relates to the period 17 April to 25 June.
GOLD and 3AW are proving consistent ratings leaders
Nine Radio’s 3AW – which saw a bumper 2020 and 2021, somewhat owed to lingering COVID restrictions – was the largest gainer from survey four for the year, rising a total of one percentage point, to land on a 15.7% share overall, with breakfast duo Russel and Ross dropping just 0.3 points to sit on a 19.1% share.
The survey period encompassed a federal election campaign, which proved to be beneficial for the commercial talkback station, however did not have a material impact on the national broadcaster, with audiences continuing to turn away. ABC Melbourne dropped 0.4 points to a 6.7% share overall, with breakfast host Sammy J maintaining a flat 9% share this book.
With the extended stretch of time without any impact of restrictions, it appears listening habits are somewhat forming in 2022, with no major shifts in share overall. Gold FM rose 0.5 points to land on a 12% share overall, the only other station in the double-digits region.
Melbourne ratings survey 4. [click to enlarge]
After a strong surge in survey three, NOVA Entertainment’s Smooth FM remained in third spot overall, gaining another 0.2 points to land on a 9.2% share. The breakfast show, led by Mike Perso and Jennifer Hansen also rose another 0.4 points, landing on a 7.7% share.
After a strong start to 2022, SCA’s Fox FM has held a strong 8.6% share overall, dropping 0.2 points, with breakfast trio Fifi, Fev, and Nick dropping back slightly to 8.3%, while drive tandem Carrie and Tommy rose 1.1 points to a 9.9% share.
Other key winners from the survey included Kiis, which rose 0.9 points overall to see a 6.5% share. ABC youth station Triple J was the biggest loss-maker in the survey, dropping 0.6 points to a 3.9% overall share.
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
This listener of 3aw (and some ABC) talkback would strongly suggest full extension of ratings period to exclude all full months with exception of half Dec. and Jan..
Radio talkback is taking advantage of presenters and content
by moving to lower standards in absence of ratings.
Ultimately this will not improve broadcast quality which must be in
interest to the industry.
Would like to see some pressure on Ita Buttrose to actively
push ABC to be more competitive with ratings criteria included
about presenter quality.
The decline in presenters and production continues to be in need of improvement.
User ID not verified.
Any further data on weekend mornings on ABC Radio? Be interested to know how they’re tracking this year with the Coodabeens leaving and Libbi Gore stepping down.
User ID not verified.
Have your say