Sydney radio ratings: KIIS FM takes breakfast and drive crown; Nine’s Fordham remains market leader
KIIS FM’s Kyle & Jackie O has taken the top spot in FM breakfast radio, however, Nine’s Ben Fordham has kept the title of #1 breakfast show, and 2GB overall in Sydney, even despite losing listeners in the fourth radio ratings survey of 2022. See survey three results here.
Kyle & Jackie O saw a growth of 0.9 points to a 13.3% share, while, KIIS FM in People 10+ also gained in audience share from 9.2% to 10.2%, a bump of 1 percentage point.
GfK radio ratings survey 4 [click to enlarge]
The survey also revealed that Nine’s talk stations achieved a cumulative audience of 1.873 million – up 9.1% on survey four of 2021.
It’s the highest ever survey four audiences for the network and comes off the back of record audiences in surveys one, two, and three.
2GB content manager, Luke Davis, said, “Today’s results demonstrate that Sydney listeners are continuing to turn to 2GB as their trusted home of quality news, opinion, sport, companionship, and light relief”.
“2GB’s audience figures are up 24.4% on last year, solidifying our position as Sydney’s No.1 radio station for the 142nd consecutive survey, spanning 18 years. We thank our listeners for their ongoing support – our team does it all for you!”
ABC Sydney with James Valentine in the driving seat of its breakfast show was next, finishing this survey with 10.3%, not a big shift since the last survey, where Valentine finished on 10.6%. ABC Sydney in People 10+ finished on 7.9%, a bump down of 0.1 percentage points.
Meanwhile, WSFM’s Jonesy & Amanda saw a slight decline in listeners, down by 0.8 percentage points, finishing on 8%, from 8.8%. Overall, WSFM in People 10+ finished on 8.7%, a bump up of 0.1 percentage points.
The More Music Breakfast Show’s Bogart Torelli on SmoothFM 95.3 finished up at 7.2%, a bump up of 0.4 percentage points. In People 10+, SmoothFM finished with a share of 9.6%, an increase of 0.8 percentage points.
After increasing audience share in the last survey, Southern Cross Austereo’s Triple M’s Mark Geyer saw a drop in listeners by 0.7 percentage points to 4.8% from 5.5%. Geyer replaced Lawrence ‘Moonman’ Mooney after his departure in November last year. In People 10+, Triple M finished up with a 4.9% share, a drop since the last two books.
2DayFM’s Hughesy, Ed, and Erin saw a slight drop of 0.7 percentage points to finish on a 3.6% share from 4.3% last survey. This is the first time the trio has seen a drop in listeners all year.
After dropping in share in the last two surveys, Nova 96.9’s Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli, increased their audience share up 0.2 percentage points, from 6% to 6.2%. Overall, Nova finished with a share of 6.7%, a drop of 0.4 percentage points.
In drive, KIIS FM’s Will and Woody topped the list with the highest audience increase this survey, by 1.5 percentage points from 9.5% to 11%.
This bumped WSFM’s Jonesy & Amanda into second position in drive, finishing up on 10.4, up by 0.6 percentage points.
SmoothFM’s Bryan Webb grew his audience share again this book, from 9.2% up by 0.7 percentage points to 9.9%, while ABC’s Richard Glover saw a slight dip in share by 0.7 points, from 8.4% to 7.7%.
Nova’s Kate, Tim, and Joel again gained listeners with a bump of 0.3 percentage points, to a 9.3% share.
2GB’s Jim Wilson saw a decline in share by 0.2 percentage points, down to a 6.8% share from 7%, while Triple M’s The Rush Hour with Gus, Jude, and Wendell again also saw a slight decline in audience share, down 0.3 percentage points from 5.7% to 5.4%.
The fourth GfK metro radio ratings survey for 2022 was measured between Sunday 17 April to Saturday 25 June, partially overlapping with the previous survey period.
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topics
2DayFM
2GB
95.3
Ben Fordham
KIIS 106.5
Kiis FM
Kyle & Jackie O
Luke Davis
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Nova 9.69
Ryan ‘Fitzy’ Fitzgerald and Michael ‘Wippa’ Wipfli
smoothfm
triple M
Will & Woody
Radio is not the only media platform to quote a percentage. We cover TV every day and provide the industry with the network share from each night. Every Monday we also share the network share breakdown from the week in our TV wrap. Print is covered off in the release of total news readership figures produced by Roy Morgan for Think News Brands.
As many as we need/want to show what’s gone up and what’s gone down.
Why is radio the only media platform to quote percentage share? Surely an advertiser wants to know how many people are listening – like with TV, digital, print etc? How many actually listen to Kyle & Jackie O and Ben Fordham?
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How many bumps can you have in one article?
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