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Melbourne radio ratings: Nine Radio’s 3AW dominates as lockdowns continue

November 5, 2020 9:34

Nine Radio’s 3AW has continued its domination in Melbourne breakfast, and in the market as a whole, with another massive jump in GfK radio ratings survey seven.

The channel grew by 3.7 percentage points overall to a total market share of 20.6% and by 2.3 percentage points in breakfast, giving ad man Russel Howcroft and co-host Ross Stevenson a 28.4% share in the slot. This makes the duo overwhelmingly the most popular breakfast show with more than double closest rival ABC Melbourne which lost 1.2 percentage points for 13.7% overall.

Howcroft and Stevenson

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics
ABC Melbourne ARN Australian Radio Network Fox FM Joel Creasey KIIS 101.1 Kiis FM Melbourne radio ratings Nine radio Nova Nova 100 Nova Entertainment radio Russell Howcroft SCA Southern Cross Austereo triple M Triple M Melbourne
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