Trivago loses appeal in ACCC case

November 4, 2020 3:47

Hotel comparison website Trivago has lost its appeal in the Full Federal Court. The appeal was launched following a January verdict which found Trivago had breached the Australian Consumer Law by making misleading representations about hotel room rates on its website and television advertising.

The judge at first instance had found that Trivago did not sufficiently disclose to users that its website used an algorithm that gave prominence to accommodation providers paying Trivago a higher payment fee (cost per click), meaning that the most prominent offers were often not the cheapest offers for consumers.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.