Melbourne radio ratings: Nova the big riser in a survey of few movers

The second round of Melbourne radio ratings for the year delivered few surprises and even less movement, as the market appears to be settling following a tumultuous 2020.

Nine Radio’s 3AW remained the #1 station overall, rising 0.6 percentage points to 16.9%. Among the FM contenders, Gold FM is still top dog with an 11.3% share overall among People 10+.

The station with the most to celebrate in this book is Nova 100, with the Nova Entertainment station rising 0.8 percentage points overall to hit 7.1%, making it third among FM stations.

Meanwhile, Chrissie, Sam and Browny hit a 7.9% share (up 1.1 percentage points), now only behind Christian O’Connell on FM, and fourth overall.

Chrissie, Sam and Browny are second on FM breakfast and fourth overall

The rest of the market had a relatively flat survey. In the overall stakes, Smooth FM remains solid despite being down 0.5 points to an 8.4% share.

Among SCA stations, Fox FM is still yet to scale the heights of previous years, and holds a 7.2% share of listeners, while Triple M sits on a 5.3% share, just behind KISS 101.1 on 5.5%.

Looking at the battle for breakfast, Russell Howcroft continues to prove his worth to 3AW after replacing John Burns last year. His show with Ross Stevenson holds a 21.5% share, which despite being down 0.7 percentage points is still, remarkably, double the next best rating breakfast show in Melbourne.

That next best show is Gold FM’s Christian O’Connell, who has well and truly established himself as the FM show on breakfast. He holds an 8.6% share this book.

Melbourne Radio Ratings – Survey Two 2021 [click to enlarge]

On Triple M, the new Marty Sheargold Show is yet to start to pull in any new listeners, but SCA will be pleased with his flat result on 6.2%.

KIIS 101.1 breakfast on the other hand dipped to a 5.6% share. The show will lose co-host Polly ‘PJ’ Harding in June.

The only significant mover on drive was Nova’s Kate, Tim and Joel, who took in an extra 1.5 percentage points to hold a 9.2% share of listening.

They remain behind Gold’s Gavin Miller in the FM stakes, who has 10.7%. 3AW drive with Tom Elliot is still #1 on 14.7%.


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