Red Rooster’s fried chicken tempts Fox’s Bryan Fletcher and Braith Anasta
A new campaign by Foxtel Media sees Fox League’s Bryan Fletcher and Braith Anasta tempted over the latest fried chicken product by Red Rooster.
The renewed partnership between Red Rooster and Foxtel Media sees Red Rooster as the Thursday Nights NRL Naming Rights partner, as well as the sponsor of the Late Show with Matty Johns and the Fox Sports Homepage.
Red Rooster reappointed Mindshare to its media account last November, as well as appointing White Grey as its lead social media agency.
The campaign is set to air across the Foxtel Broadcast Network, Kayo Sports, the Fox Sports website and social channels, as well as the Red Rooster website and social channels.
The three part television series will see various Fox Sports talent showcase Red Rooster’s new menu.
Clint Ault, CEO at Red Rooster, said: “What an absolute thrill and honour to have some of footy’s biggest names support our brand. The partnership with Foxtel comes at an exciting time of change and innovation, with nationwide upgrades coming to our restaurants, menu, customer experience, technology and beyond.”
Martin Medcraf, Foxtel Media Sport sales and partnerships director, said: “This campaign captures the true essence of the continued collaboration between Red Rooster and the Foxtel family. We are bringing a new range of menu items from a brand that Aussies know and love, and placing it across the breadth and depth of Fox Sports high-impact viewing environments.”
Credits:
Production Company: FOX Creative
Directors / Producers: Antony Robinson & Jan Schutte
DOP: Emilio Abbonizio
Production Manager: Lisa-Astrid Curran
Art Director: Lisa Neal
BTS Director: Conrad Terpens
Design Director: Sally-Anne Kerr
Script Supervisor: Adam Speranza
Production Assistant: Bradley Burns
FOX SPORTS
Partnerships Coordinator: Georgie O’Hare
Foxtel Media
Foxtel Media Sport Sales Executive: Amanda Clarke
Red Rooster
Marketing Director: Ashley Hughes
Marketing Manager: Lisa White
Brand Manager: Jane Hillsdon
Assistant Brand Manager: James Estephan
MindShare
Account Manager: Alex Stuart
Investment Assistant: Anna Wang
