Melbourne radio ratings: Smooth FM becomes most popular FM radio station as Fox FM slides to third
Nova’s Smooth FM has overtaken Southern Cross Austereo’s Fox FM as the most-listened-to commercial radio station overall as it climbed 0.1 share points to 9.5% in survey five.
Fox FM fell 1.1 points from 9.9% in the last survey, to an overall audience share of 8.8%, dropping to third place.
Smooth FM 91.5 hosts
Why does Mumbrella always headline Radio Ratings with “XYZ”-FM Station wins? In most (all) cities an AM Station or two are leaders. In Melbourne in this period the leading FM Station only attracts about two thirds of the audience of the Winner, which happens to be an AM Station. Surely all Stations should be considered for your headline and then if you want to segment it up do that in the article following.
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Hi Paul,
Thanks for the question. This does come up from time to time.
If we were to be writing a feature, or general overview of who has the biggest share in a given market, it might well lead off on the talkback players in Sydney and Melbourne, because that’s them and has been for a very long time.
With a news story, we focus on what’s new, changing or has changed. With eight ratings announcements a year, it would become somewhat repetitive to continually angle it on the status quo, that the talkback station is still on top.
Cheers,
Tim – Mumbrella
@Paul Turner. Because you’ve got to take into account the readers of the publication that this news is printed in. Most of the readers of mumbrella wouldn’t even know 2GB or 3AW or how to find them on the radio dial so its not interesting or relevant news
Smooth’s popularity proves radio is background music.
Why doesn’t Classic Rock 1377am get mentioned??
Cheers.
Bring back music(as it usetobee) to1278 Magic asap ratings for lifestyle replacement Shocking ! We get enough talk on3AW as it is.
I agree. Please bring back magic.
Magic 1278 was rating at least in the the twos prior to “Lifestyle” now the ratings are a miserable 0.4, bring back the old Magic with the great easy listening music. Smooth FM has proven that the easy music format is at least popular.
I have once tuned to 3aw radio accidentally 2years ago, and never looked back again. Love you 3aw keep it up.