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Melbourne radio ratings: Smooth FM becomes most popular FM radio station as Fox FM slides to third

Nova’s Smooth FM has overtaken Southern Cross Austereo’s Fox FM as the most-listened-to commercial radio station overall as it climbed 0.1 share points to 9.5% in survey five.

Fox FM fell 1.1 points from 9.9% in the last survey, to an overall audience share of 8.8%, dropping to third place.

Smooth FM 91.5 hosts

Gold 104.3 also managed to beat the former first place holder with a 9.1% share.

Nova 100.3 FM saw a slight increase of 0.1 points holding its fourth place position with a share of 8% and a clear lead on Triple M’s stagnant 6.6% share.

The FM station with the lowest-scoring commercial radio share was Kiis FM as it dropped 0.3 points from 6.4% to 6.1%.

Winning in overall audience share across the two spectrums (AM and FM) was 3AW with a 14.8% share as it improved from last survey’s 14.4%.

ABC Melbourne also managed a high audience share with 9.9% as it jumped from its previous 9.2%.

Melbourne radio ratings survey 5 2017. Total audience share. Source: GfK

In the drive battle Fox FM took another hit as 3AW managed to regain its title of the most-popular drive program overall.

Last survey 3AW’s Tom Elliott fell 0.5 points to 12.8%, however, he managed to regain 0.1 points to a 12.4% share in survey five.

Fox FM’s Hamish and Andy dropped 2.6 points to a 10.3% share from survey four’s 12.9%.

During this survey Hamish Blake took paternity leave with the duo off air for four weeks.

Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold are hot on Hamish & Andy’s heels jumping 0.4 points to a 10.1% share.

Coming in third place was Smooth FM’s Byron Webb as he managed an 8.9% share, improving 0.8 points.

Fourth place went to Gold 104.3 with 7.8% followed by Kiis FM’s Dave Hughes and Kate Langbroek 6.8% share as they lost 0.7 points.

Despite improving 0.6 points, the drive program with the lowest commercial audience share was Triple M with 6.6%.

Melbourne radio ratings survey 5 2017. Mon-Fri and breakfast audience share. Source: GfK

Although winning the breakfast ratings battle, Fox FM lost another 0.9 points as Fifi Box, Dave Thornton, Brendan Fevola and Byron Cooke managed a 7.9% share compared to last survey’s 8.8% share.

Nova 100.3 again trailed very closely behind Fox FM with Chrissie Swan, Sam Pang and Jonathan Brown managing to grow 0.5 points from 7.3% to 7.8%.

Coming in third was Gold 104.3 with a 7.6% share as Smooth FM maintained its fourth place with a 7.5% share.

Kiis FM maintained its spot on the bottom of the FM ratings ladder despite Matt Tilley and Meshel Laurie improving 0.2 points to a 6.4% share.

Again 3AW well and truly beat the commercial FM radio stations in overall audience share with a whopping 20.5% share, jumping from its previous 19.8% share.

ABC Melbourne also managed to improve 0.9 points to 9.9% well ahead of the rest of the AM stations.

Melbourne Radio Survey 5 2017: Share Movement by demographic and share movement by session. Source: GfK (Click to enlarge)

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