Melbourne radio ratings: Smooth FM only FM station to show improvements in breakfast, but Fox maintains lead
For the second radio ratings survey of the year, Nova Entertainment’s Smooth FM was the only FM station to show an improvement in the breakfast time slot with its hosts Jennifer Hanson and Mike Perso improving 0.3 ratings points to an 8.1% share.
Smooth FM managed to improve from survey one’s fourth place, moving up to second and overtaking both Triple M and Nova.
Smooth FM’s Jennifer Hanson and Mike Perso
Despite not showing an improvement in audience share, Fox FM’s Fifi Box, Brendan Fevola and Byron Cooke still managed to hold its title as the most-listened-to FM breakfast station as it stayed stagnant on 10.3%.
The third-most-listened-to FM breakfast show for survey two was Nova 100’s Chrissie Swan, Sam Pang, Jonathan Brown (Chrissie, Sam & Browny) who fell 0.4 points from 8.4% to 8%.
Trailing a whole point behind Nova was Gold104.3, which has no permanent host until Christian O’Connell arrives.The station lost 0.4 points to reach a 7% breakfast share.
Triple M’s ‘Hot Breakfast Team’ Eddie McGuire, Wil Anderson and Luke Darcy lost its third place title as it dropped a whole ratings point to finish fifth with a 6.9% share.
Meanwhile, Kiis FM struggled to keep close to the other stations, finishing with a 5% share for its new breakfast duo Jase Hawkins and Polly ‘PJ’ Harding, who joined from New Zealand.
Although very slight, the AM stations saw more of an improvement in the breakfast segment, with 3AW remaining on its large 19% share, making it the most-listened-to breakfast show across both the FM and AM stations.
ABC Melbourne dropped 0.1 points to 10%, beating 3RN’s jump from 3.9% to 4.6%.
Melbourne radio ratings survey 2 2018. Total audience share. Source: GfK
In addition, SEN received a 3.5% share and ABC NEWS took home 2.7%, both improving slightly from the last survey.
The drive battle for the FM stations saw Fox FM gain traction and keep its crown, improving 0.7 points from 12.7% last survey, to 13.4% for its drive hosts Carrie Bickmore and Tommy Little, followed by Dave Hughes and Kate Langbroek.
In second was Gold 104.3’s Gavin Miller, who gained the most traction improving 1.2 rating points to a 9.3% share.
Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold (Kate, Tim & Marty) tied for second place with Gold 104.3 also obtaining a 9.3% share.
Smooth FM’s Byron Webb came in third place gaining 0.2 points to 9%. Webb was followed by Kiis FM’s new drive duo Will McMahon and Woody Whitelaw (Will & Woody), who obtained a 7.8% share.
In fifth place was Triple M’s Mick Molloy and Jane Kennedy (Kennedy & Molloy) who lost a 1.3 points, resulting in a 7.4% drive share.
For the AM stations, 3AW saw a 0.4 point jump to a 10.8% share, beating ABC Melbourne’s 5.8% share as it dropped 0.9 ratings points.
Meanwhile SEN attracted a 3.2% share beating 3RN’s 3% share.
Melbourne radio ratings survey 2 2018. Source: GfK (Click to enlarge)
In overall audience share, Fox FM was again the most-listened-to FM station and the clear winner, growing by 0.6 points from 10.8% to 11.4%.
Coming in second – despite losing 0.2 points – was Smooth FM with a 10.1% share.
Following Smooth FM was Gold 104.3 as it received a 10% share, beating Nova’s 7.1%.
Fifth place went to Triple M which managed a 6.6% share as it lost traction dropping 0.8 points.
Kiis FM came in sixth place with a 5.6% share, losing 0.1 points.
For the AM stations, 3AW still managed to remain as the most-listened-to radio station improving 0.5 points to 13.7%.
ABC Melbourne saw a slight improvement of 0.2 points to 8.3%, beating SEN’s 3.1% and ABC News’ 1.7% share.
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I have with some reluctance returned to ABC (trying to overcome my aversion to the patronising and annoying Jon Faine). For some years I listened almost exclusively to SEN but with their changes and how they were handled, I will not listen to them again whilst that [edited under Mumbrella’s comment moderation policy] Hutchison has any involvement there. Giving 1278 a go too but their band strength is not great in my area.
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I used to listen to SEN but have turned off due to the way they treated their presenters especially David Swartz & Francis Leach. Hutchinson choosing mates instead like Liam Pickering – it really is a boys club! I honestly have no idea why they persist with Garry Lyon, I tried listening once and is very arrogant and negative, that whiney voice! Anyway I have tuned to Macquarie Sports Radio – love the drive show with David Swartz back and Bridget Duclos on Saturday mornings. Also love 3AW on Saturday with the legend Caroline Wilson.
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