Melbourne radio ratings: Triple M tops FM table as rebranded Kiis101.1 goes backwards
Melbourne radio ratings: Survey 2, Melbourne total people Source: GfK
Southern Cross Austereo’s Triple M has continued its strong start to 2015 by claiming the lead position for FM stations in the Monday to Sunday figures from fellow-SCA rival FoxFM whilst also retaining its hold on the FM breakfast crown.
Triple M maintained its Monday to Sunday audience share of 7.4 per cent in survey two while FoxFM, which rebranded as Hit101.9 FoxFM in January, saw its audience share decline by 0.7 points to settle on a share of 6.9.
FoxFM tied with Nova Entertainment’s SmoothFM 91.5, with Smooth seeing their share drop by 0.3 share points. Kiis101.1 was the biggest loser of the survey, dropping 1 share point overall to 6.1 making it sixth in the FM standings in the city after rebranding from Mix at the start of the year.
It’s the year of the MMM’s!! \m/
@mumbrella. Might be worth checking Kate Tim and Marty’s drive result. They are actually steady on an 8.7 share in melbourne
Hi Allison,
Thanks for flagging – that’s been amended now.
Thanks,
Alex – editor, Mumbrella
The audience have left Fox in droves. Clearly a sign the hit rebranding is an unmitigated failure in Melb like all other markets
terrible result for Kiis.
Hi Alex, your title says KIIS104.1 – I think it’s KIIS 101.1
Hi Maddy,
Thanks for flagging- mea culpa.
Cheers,
Alex – editor, Mumbrella
Once Hamish and Andy hit MMM later this year…watch out..
@ Jill – rebranding hasn’t worked out too well for Kiis / Mix either.
The new KIIS format is terrible and confusing.. Who is the target audience? The drop in ratings is no surprise. What was ARN thinking getting rid of Chrissie Swan and keeping the less popular Jane Hall? While shelling out big money to bring back Tilley, Hughes and Langbroek, who have clearly run their race, not only lacks foresight.. it reeks of desperation.