Sydney radio ratings: Dan and Maz slip below 3 per cent as Hit104.1 continues to struggle

Screen Shot 2015-04-21 at 9.56.14 AMGold WSFM’s duo of Jonesy and Amanda closed the gap on Kyle Sandilands and Jackie O in the breakfast radio ratings battle, as Hit 104.1 2DayFM’s new pairing falling to a new low for the station.

Hit’s Dan Debuf and Maz Compton, who moved to the breakfast slot earlier this year, captured just 2.8 per cent of the market, down from three per cent, despite Southern Cross Austereo’s concerted marketing campaign to raise their profile.

In a further blow, the show even shed listeners in the 10 to 17 age group – a demographic which has previously recorded growth – with its share tumbling almost four points to 5.6 per cent.

In the second radio ratings survey of the year, KiisFM’s Kyle and Jackie O retained their breakfast crown with a share of 10.4 per cent, down 0.3 points from the previous survey. The slip enabled rivals Jonesy and Amanda to close the gap as the duo’s share climbed 0.3 share points to 8.7 per cent.

Overall, Kiis remained the most listened to station in the FM band with a share of 8.9 per cent, a rise of 0.2 points from the first survey of the year. WSFM inched closer after its share increased 0.3 points to 8.2 per cent.

Screen Shot 2015-04-21 at 9.56.23 AMTalkback station 2GB, embroiled in a round of redundancies with 2UE following the merger between Macquarie Radio Network and Fairfax Radio, maintained its position as the top Sydney station overall after pulling in 12.6 per cent, a slight dip from the previous survey.

The station’s breakfast show with Alan Jones lost almost one share point to 15.9 per cent, still way clear of ABC702 which saw its share fall 1.3 points to 10.2 per cent.

In the drive slot, Kiis enjoyed a strong ratings period with its share rising 0.8 points with a 10 per cent audience share tuning into the new pairing of Hughsey and Kate – Dave Hughes and Kate Langbroek.

With 2GB’s drive slot falling from 10.9 per cent to 9.1 per cent, Nova96.9 became the most listened to station between 4pm and 7pm with a share of 11.5 per cent, an increase of 0.6 points on the previous survey for Kate Richie, Tim Blackwell and Marty Sheargold.

Meanwhile, in its second ratings appearance, Sky Sports Radio saw its listener share rise from 0.9 points to to 1.2 with its breakfast show with Michael Slater and Terry Kennedy up 0.4 points to a 1.5 share.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.