Sydney radio ratings: Dan and Maz slip below 3 per cent as Hit104.1 continues to struggle
Gold WSFM’s duo of Jonesy and Amanda closed the gap on Kyle Sandilands and Jackie O in the breakfast radio ratings battle, as Hit 104.1 2DayFM’s new pairing falling to a new low for the station.
Hit’s Dan Debuf and Maz Compton, who moved to the breakfast slot earlier this year, captured just 2.8 per cent of the market, down from three per cent, despite Southern Cross Austereo’s concerted marketing campaign to raise their profile.
In a further blow, the show even shed listeners in the 10 to 17 age group – a demographic which has previously recorded growth – with its share tumbling almost four points to 5.6 per cent.
Someone has to ask the question who at SCA is going to fall on their sword and resign now that their management decisions have resulted in the once number 1 network now becoming so far from being relevant in the Australian market. They have effectively train wrecked their radio stations and no-one seems accountable
2CH now rates better than Hit in Sydney. oh dear
the ask in breakfast from the 2 is way too much and it will only get worse. Sub 3 is appalling. It was not that long ago that Maz was doing Nova 10pm shift. Unless she became wonder woman overnight it was not feasible to ask the pair to rate. Allison there is a list of management on squillions making these decisions but the talent will get the flick not them.
How low can Hit 104.1 2Day FM go? These are terrible rating figures for the station. Someone at SCA management needs to be held accountable.
The combined audience of the ABC stations seems to be around 20% in all cities & shows people still love their national broadcaster.
Sad since Dan & Maz are actually doing pretty great radio. Hopefully they can hang on and might benefit from a Hamish and Andy bump when they’re back later this year.
Well if 2day had renewed the contracts of Kyle and Jackie and paid them what they are worth they wouldn’t be having this problem. There own fault really..
I used to be a Kyle n Jacki O listener but changed back to 104.1 as I was sick of all the repeated stories. I’m really enjoying Dan n Maz, they’re always happy, not everything relates to sex which is great if you have kids in the car. Don’t get me wrong though. When they were doing the drive show i couldn’t stand them. They do take a bit of getting used to. Realistically though, while Kyle n Jack are on air will anyone ever come close….
Loving Dan & Maz hope this changes