Melbourne startup FGMNT launches VR-based out-of-home buying tool at Cannes

Virtual reality startup FGMT debuted its virtual reality buying tool for out-of-home advertising locations that it promises will “redefine the way advertisers visualise their campaigns”.

The announcement;

Melbourne start-up, FGMNT debuts multi platform Virtual Reality tool for advertising industry at Cannes LION Festival

Leading augmented and virtual reality specialists, FGMNT, have premiered their new VR web tool, Situ, at Cannes LION International Festival of Creativity. Situ is set to redefine the way advertisers visualise their campaigns.

Situ is an immersive, web-based tool that enables clients, agencies and research companies to truly experience outdoor media before going live in the real world using virtual reality and 360-video content.

Launching in early August, Situ comes with an impressive global library of locations with 360 degree viewing, into which you can drag and drop your creative and give clients, advertisers and researchers the ability to virtually walk in the shoes of their target market.

Creative executions can be swapped out and compared in real-time, arming the user with the power to refine and improve campaigns like never before.

Co-founder and Chief Commercial Officer at FGMNT, Jamie Daou commented, “Situ is set to shake up the advertising landscape. It will change the way they buy and sell media, it will revolutionise the way a business conducts research and offers an innovative and inventive way for an agency to pitch and present creative.”

Out Of Home leader oOh!media, a renowned innovator, will lead the charge as the first Australian media company to adopt Situ. oOh! CEO Brendon Cook says: “We’re excited to partner with FGMNT and we look forward to revealing our plans around Situ to the local market in the coming months. Situ will help us to ensure we develop great creative that will drive greater results for advertisers.”

Publicis Melbourne, the creative minds behind the Situ concept, have been working closely with FGMNT to consult on the toolset for all agencies. Chairman and CEO, Andrew Baxter says, “We’re very excited about the launch of Situ, it’ll enables us to pitch creative work in a way never before imagined.”

FGMNT is working with ‘best in breed’ hardware titans, GoPro, Blackmagic Design and CGANGS|VR to capture cutting edge 360-video content. The Situ library, is set to be one of the cornerstones of the product offerings.

Situ will be available for open Beta in July 2017 and then as a subscription service from early August. The tools feature set will be growing throughout 2017 and into early 2018, with many powerful tools being developed and released over that time.

Visit http://situ360.com/ for more information

Source: FGMNT media release


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