Plantable postcard for Melbourne Water wins Postcard of the Year
A plantable postcard designed by Chorus Studio for Melbourne Water has taken out the top prize for the Postcard of the Year in Sydney last night.
The winning postcard promoted sustainable living by having seeds embedded in the cards, which can then be planted. The card was created by Melbourne agency Chorus Studio for Melbourne Water’s 10,000 Raingardens campaign, which ran in July last year.
The top prize of the night was an advertising campaign valued at $20,000.
The awards are organised by promotional postcard company Avant Card.
Runners up were Nudie’s Nudie Me card designed by Jack Watts Currie in second place, and Perth Festival’s music promotion card in third.
Avant Card managing director Pat Mackle said: “This year’s competition was our most competitive yet, with some stunning creative campaigns from around the country,” Mackle said.
“Melbourne Water’s brilliant planting card sent the competition green, quite literally, and we applaud them on their inventiveness and slick execution.”
The judges were: Kevin Moreland of BCM, Tom Spicer of Arnold Furnace, Samantha Begg of Traffic, Michael Berry of HBT Agency, David Ponce de León of BD Australia Network, Gary Horner of The Brand Agency, Matt Johnson of Grey Canberra, James Rickard of KWP! Advertising, Tahnee Le Pine of Cyclone, Sandra Hind of the hoopla family, Lisa Taylor of Imagination, and Warrick Sears of Red Jelly.
Cool- except it’s the same as the 2011 winner: https://mumbrella.com.au/plantable-postcard-for-sydney-wildlife-world-wins-2011-postcard-of-the-year-46826
User ID not verified.
Yeah and in 2010 the winner was a postcard as well…
User ID not verified.
@CJ @Super
It’s “POSTCARD of the year”… of course the winners are all postcards.
User ID not verified.
Now if only Super and Mat had clicked on the link that CJ provided they would have seen that the 2011 Postcard winner was for Sydney Wildlife World for a postcard that could be planted to grow a flower. While technically it is not the same winner – in essence it is the same idea. So c’mon … surely it’s not THAT hard to click on a link and engaging your brain before firing off a reply. Egg scraper anyone?
User ID not verified.
I thought Super was being sarcastic – but I could be wrong…
Isn’t the point that the postcard design and functionality convinced the panel of independent judges – as listed above – that it was the best contender for the year in question?? I don’t think there is any suggestion that ‘seeded stock’ is a new thing. Is CJ suggesting it can’t be used again in the medium? Is he/she suggesting the design doesn’t count?
Personally, my fav was the Roadshow ‘Cloud Atlas’ lenticular Avant card. But using lenticular is not new either. It’s hardly a new technique – and one that. let’s face it, you can find in any dodgy Aussie souvenir store (think postcards, rulers, etc).
But it’s the first I’ve seen it used in the Avant card medium and it’s cool when it’s used this way for a particular purpose and message – could it be used again? Of course!
User ID not verified.
Would you be allowed to post this card abroad?
User ID not verified.
I’ve always loved this concept, first I saw it was by (brand forgotten) via Avantcard in about 2006 – it was a Christmas Card with the moniker “Seedlings Greetings”
User ID not verified.