Melissa Doyle to feature in Avalon Waterways campaign launching Boxing Day

December 18, 2024 2:08

Globus’ cruise operator Avalon Waterways is set to launch a new campaign on Boxing Day, featuring the voice of journalist, radio presenter, TV host, and author, Melissa Doyle.

Designed to heighten brand awareness, the new campaign – ‘Cruising Elevated’ – leans into the prediction that travellers will shift their priorities in 2025, to focus on enjoying the journey as much as the destination.

The multi-channel campaign spotlights its brand positioning and reignites Avalon Waterways’ messaging.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.