Melissa Peters to head Lowe’s digital creative

Lowe has appointed Melissa Peters as its digital creative head in Australia following the promotion of Tom Markham to head the digital team at Lowe Worldwide in New York.  

Peters joins from Melbourne digital shop Citrus. Prior to that she was at Clemenger Harvie Edge. She has also worked at DDB, ThruThe Line, George Patterson, Y&R and Mojo.

The appointment makes Peters one of Australia’s most senior female digital creatives.

Outside of advertising she is also behind Melbourne lifestyle site Love Bento.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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