Melissa Shedden appointed editor of whimn.com.au
Melissa Shedden has been appointed editor of whimn.com.au, after almost one year as acting editor.
Shedden has spent the last 10 years in media, and was previously editor of health and wellbeing site, bodyandsoul.com.au. She also worked as deputy features editor at Women’s Health and deputy fashion editor at The Sun in London.
Shedden has been acting editor of whimn.com.au since January
Felicity Harley, launch editor of whimn.com.au, returns from maternity leave and has been appointed editor-at-large of the With Her in Mind Network. Harley will act as a contributor to the network’s sites, whimn.com.au, bodyandsoul.com.au and kidspot.com.au. She will also help with events and commercial opportunities.
Melissa Overman, With Her In Mind Network’s general manager, said Shedden was a talented editor.
“She has a clear understanding of whimn.com.au’s content offering and how it adds value to our audiences’ busy lives,” Overman said. “She has delivered outstanding editorial with audience growth of 24% in a competitive digital environment. I’m delighted she will continue to lead our women’s lifestyle offering moving forward. I also couldn’t be happier to welcome Felicity back to the Whimn team in her new editor-at-large role.”
Shedden said she was incredibly excited by the opportunity.
“Australian women are looking for diversity in storytelling, they want to see themselves and feel heard, and it’s a key editorial driver for us in content, audio and video. I’m really excited by this opportunity and what we have planned for 2019. It’s going to be a huge year for us,” Shedden said.
Whimn.com.au will also have a range of new contributors this year, including Natasha Despoja, Celeste Liddle, Georgia Love, Carly Findlay, Elle Halliwell, Laura Byrne, Daniela Elser and Jana Hocking.
So well deserved – Melissa’s an industry powerhouse.
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