Meltwater acquires social analytics company, Sysomos
Media monitoring and intelligence company, Meltwater, has acquired social analytics firm, Sysomos.
The acquisition will allow Meltwater’s clients to analyse social media, news and “other human-generated content” on one platform.
For PR and communications professionals dealing with influencers, Meltwater will now be able offer news monitoring and social engagement tools to deliver relevant insights to brands and marketers, the company said.
Jorn Lyseggen, CEO and founder of Meltwater, said in a statement: “With our acquisition of Sysomos, we can bring together news and social media under one company, giving social data context while adding social engagement to our news and media monitoring offering.”
Peter Heffring, the former Sysomos CEO, will now lead Meltwater’s new social analytics division.
“In order to enhance the search and analytics experience in the Sysomos Platform, we will leverage the AI models and information extracted from the unstructured web by Meltwater.
“This will give our clients the context needed to collect more meaningful insights across their earned and owned social channels,” Heffring added.
The terms of the sale were not disclosed, but this was Meltwater’s seventh acquisition in 18 months.
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