Members of ad industry pledge not to work on anti-same sex marriage campaign and ‘Say No to No’

The advertising industry is banding together to ‘Say No to No’ – pledging not to work on the ‘No’ campaign if the Turnbull government’s proposed same-sex marriage postal plebiscite goes ahead.

Following the government’s decision to commit to a plebiscite after its special meeting of Liberal MPs and senators on Monday afternoon, The Royals – who worked on the marriage equality campaign – have asked members of the advertising industry to “help stop the harmful message and Say No to No”.

So far staff from Ogilvy, Leo Burnett, BWM Dentsu, CHE Proximity, The Sweet Shop, Cummins & Partners, Y&R, Host, Clemenger BBDO Sydney, Special Group Australia, TKT Sydney and The Royals have shown their support.

Creative partner at The Royals, Nick Cummins, wrote: “When it comes to marriage equality somehow we have forgotten that a fair go for all is at our core. Even worse, our elected officials don’t have the backbone to make the call on our behalf.

“With this plebiscite will come a whole lot of hurtful messages from the No campaigners.

“Luckily we can do something. After all, we are in the business of making messages. Imagine if every agency, production company, sound designer or illustrator said No to working on these harmful ads. Imagine then our friends in media also standing up and saying No to the No campaign. And brands also joining in to pledge that no harmful ads will appear on their sites or channels.”

Members of the advertising industry can pledge that they won’t work on the No campaign by emailing and at



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