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Men’s Health editor Luke Benedictus to step down

Luke Benedictus, editor of Men’s Health Australia, will step down from his role to launch a new media platform for dads.

Benedictus, who first joined the Pacific Magazines-owned title in 2008 as sections editor, took the helm of Men’s Health in November 2014.

Benedictus has worked with the title since 2008

In a post on LinkedIn last night, Benedictus announced he was launching The Father Hood with co-founders Andrew McUtchen and Jeremy Macvean. The platform will go live in October.

Father Hood will operate through a website, YouTube and social, and will seek to provide support and inspiration for fathers. It will launch in partnership with The Parent Brand, a digital media network for young children and has About Bob, a content production company, on board as a launch partner.

Benedictus will commence a new role as content director for the platform on November 20, but will continue to work with Men’s Health out of Melbourne in a new capacity.

The new website will launch this October

In an internal note to staff, CEO of Pacific Magazines, Gereurd Roberts, said Benedictus was relocating to Melbourne, to be closer to family.

“Unfortunately, this means that Luke will be resigning from his position as editor of Men’s Health,” Roberts wrote.

“Luke has been with Men’s Health for 10 years and served as editor for the last four. Under Luke’s guidance, he has established Men’s Health as Australia’s biggest selling men’s magazine brand and while at the helm, he oversaw the relaunch of the Men’s Health website, drove the growth of the successful Men’s Health Man competition, and brought the urban obstacle race, Survival of the Fittest, to Australia.

“His commitment to his team and our company has been outstanding, and while we will be losing Luke on a full-time basis I am happy to say that he will not be lost to the brand or our business, and we are looking to keep him working on Men’s Health out of Melbourne in a new capacity, alongside other opportunities in front of him.

On his new role, Benedictus said the platform was an opportunity to connect with 4.6m Australian dads.

“We’re the team best placed to do it. Between us we have runs on the board communicating with a sizeable male audience (Men’s Health), building an online tribe around a common interest (Time+Tide) and doing it all under a subject area not traditionally associated with guys, such as health (Movember) and now parenting,” Benedictus said.

McUtchen, who is also the founder of wristwatch publication Time+Tide, said Benedictus had a “knack” for reaching and communicating with Australian men.

“He was always our best case scenario for the critical content director position, and to announce this today is a huge step towards where we want to take The Father Hood,” McUtchen said.

Macvean, director of Radiate and a global health promotion consultant for the Movember Foundation, added: “This is a key moment for The Father Hood. Luke is one of the biggest names in men’s publishing and there’s no-one better at creating and curating content that connects with dads.”

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