F.Y.I.

Men’s Health reveals Guide to Style

Men’s Health will unveil its Spring/ Summer Guide to Style as part of an increased focus on style and grooming.   

The Announcement:

Men’s Health will launch its Spring / Summer Guide to Style as a 40-page flip book in the October issue set to hit the stands on Monday, September 13.

As part of its increased focus on style and grooming over the past six months, Men’s Health has doubled its usual number of pages devoted to style and grooming, launched a new “MH Style” masthead, appointed new style editor Luke Benedictus and has moved to use a heavier, glossier stock.

Bruce Ritchie, editor, Men’s Health, comments: “In recognition of growing demand for better-quality and greater-quantity style editorial from both readers and advertisers alike, Men’s Health has doubled its investment in the style category – with more style editorial, new artwork, new appointments and new research – and an event this week to celebrate all our hard work.

“The Guide to Style reflects our increased and ongoing commitment to style and grooming with practical, relevant insights that all Aussie men can use daily to l

Julian Heinz, national advertising manager, Men’s Health, adds, “Men’s Health is a results-oriented brand that provides a direct route to the hearts, souls and wallets of hundreds of thousands of stylish, smart Australian men – men who have an eye for style and a mind to buy.

“In fact, over the past 12 months, Men’s Health readers spent $617 million on clothing, grooming and accessories* – that’s more than the readers of any other Australian men’s lifestyle magazine.

“With strong AB targeting and continued growth in both circulation and advertising, Men’s Health is increasingly the title of choice for advertisers.”

The 40-page Guide to Style flip book features some of the country’s best photographers and stylists, including David Shields, Annabel Barton and Gerrard Needham. It shows readers how four Australian sportsmen of wildly differing builds find suits to complement their body shapes and includes hot new accessories, a fragrance special and a weekend style portfolio.

Source:  Pacific Magazines press release

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