Men’s print magazine Shut Up & Take My Money launches
Australian independent publisher D’Marge is turning its weekly blog series for men which launched in November 2014, Shut Up & Take My Money, into a 160-page print magazine.
The magazine will be published twice a year and will showcase luxury products and brands, as well as the innovators behind them.
2017 is the exact right time to launch a printed magazine for men about consumption, named after a seven year old meme.
Where can I sign? I want to jump on this new medium, the next big thing, before it gets caught up in some programmatic-real-time-bidding-arbitrage-viewability-viability-white/blacklist-extremist scandal.
It’s the future….. again.
Goodness, it’s like being back at Bauer and Pacific – all those clients saying “Oh cool, when can we be in it?”.
“Stop throwing money at us, we’ve got quite enough” was always our answer.
Regardless of the naysayers, the product looks great and fulfills a need they had from advertisers. Will it be sustainable? Who knows, but with the support of the Singapore Airlines network, at least there will be a readily identifiable audience. News Corp’s Qantas Mag, DJ’s Mag and their ilk aren’t going anywhere, so there’s no reason why this one can’t succeed.
Where can us men buy it? At the barbers after we’ve had our mustache waxed?
More broadly that seems to be to me one of the fundamental problems for print these days, lack of availability. Aside from airports where can you purchase these bloody things? Shelf space is at a premium in retail shops. Newsagents are full of birthday cards and punters having a punt on whatever day’s lotto it is. You have to go searching specifically for a newsagent that stocks a decent range with a topic you’re interested in.
Opposite me on the train yesterday a sprightly gentleman in his sixties reached into his briefcase and drew aft a quarter drawn copy of The Australian and proceeded to peruse it. How very quaint I thought. Don’t see that too often these days.
Maybe like records, they’ll one day have their renaissance as some future people look to collect magazines that are quality collections of words and images on topics that they value as core to their identity…
In the interim best of luck to them.