Mentos looked offshore for creative in latest campaign
Mentos has looked offshore for its latest advertising campaign which promotes Mentos Pure Fresh Gum.
The campaign, produced by BBH Shanghai, was developed for the Asia Pacific, with Australia as the lead market.
The campaign features a man and a woman standing on a bus, with the woman accidentally stepping back onto the man’s foot in her stiletto heels in order to experience his “pure fresh, pure breath”.
Naked Communications currently holds the Mentos creative account in Australia, while BBH Shanghai typically creates promotions for the brand in China.
Earlier this year the Mentos Strawberry Pulp Fiction campaign was created by Naked Communications.
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How many Chinese creatives does it take to make an ad about mints?
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Cut costs, use global content
TERRIBLE RESULT.
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Get what you pay for I guess.
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Is’t this ad as wrong as the “Tipalet” ad for cigarettes from the past? You know, where a man is blowing smoke at her face and she cannot resist him?
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