Mentos looked offshore for creative in latest campaign

Mentos has looked offshore for its latest advertising campaign which promotes Mentos Pure Fresh Gum.

The campaign, produced by BBH Shanghai, was developed for the Asia Pacific, with Australia as the lead market.

The campaign features a man and a woman standing on a bus, with the woman accidentally stepping back onto the man’s foot in her stiletto heels in order to experience his “pure fresh, pure breath”.