Menulog pitches creative account after one year

Online takeaway food delivery company Menulog is pitching its creative account, putting its incumbent agency M&C Saatchi on notice after just one year, Mumbrella understands.

Menulog announced M&C Saatchi as its creative agency of record in December 2015 and launched the new brand positioning ‘What do you feel like?’ in May 2016.

The brand campaign included film, out of home, digital social and PR and featured a Menulog banner which flew across Sydney.

The takeaway food distributor also became a sponsor for Channel Ten programs, featuring regularly on Ten’s The Bachelor in the latest season.

At the end of last year, Menulog appointed Match Media, now Blue 449, to handle its media account.

Menulog has declined to comment.


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