Menulog provides a glimpse of Snoop Dogg’s ‘spicy’ version of its jingle
Menulog has released a teaser of an upcoming campaign that will see Snoop Dogg put his spin on the delivery service’ trademark ‘Did somebody say Menulog’ jingle.
In the teaser, Snoop Dog says he was brought in by the brand ‘to put some spice’ on the track.
The video provides some behind the scenes footage of the campaign, which was shot at Snoop Dogg’s compound in LA.
Coming out of the UK for Menulog’s parent company, Just Eat, and created by McCann London, the campaign will be modified to suit the seven different markets it will launch in.
The full campaign will launch in Australia on 7 June and run for a year. UM is undertaking the local media buy.
Simon Cheng, marketing director of Menulog ANZ, said the full version of the ad will be worth the wait for Australians.
“The unquestionable talent, originality, irreverence and mass appeal in the latest Did Somebody Say Menulog does just that. The new, genuine take on the song is unlike anything in-market and so we’ve staggered the local release to give each bit of creative for Menu-Logg the time it deserves,” Cheng said.
“While Australians will have to wait to see the full version, we’re excited to be able to launch the first piece of creative, particularly at a time when Australians can use a bit of entertainment from local brands. Did Somebody Say Menulog will complement a suite of other creative in-market, which focuses on continued support for local restaurants.”
Susan O’Brien, chief marketing officer at Just Eat, praised Snoop Dogg’s spin on the jingle.
“We know our original ‘Did Somebody Say Menulog’ jingle is a bit of an opinion-divider and it led to many a conversation, as people enjoyed their favourite meals. As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling. We love that he’s taken something synonymous with the Menulog brand and made it personal to him,” O’Brien said.
The teaser is running on YouTube.
Credits
Advertiser: Just Eat (Menulog)
Chief Marketing Officer: Susan O’Brien
Global Head of Brand: Stuart Eaton
Global Head of Design: Colin Chan
Global Content Manager: Niall Barrow
Creative Agency: McCann London
Chief Creative Officer: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: James Crosby & William Cottam
Managing Partner: Tommy Smith
Account Manager: Joely Buxton-Smith
Senior Project Manager: Chloe Lockett
Planning Partner: Jonathon Brown
Senior Planner: Emily Ellis
Junior Planner: Ipek Erel
Lisa Carrana: Head of Design
Mark Fraser: Senior Designer
Vicky Kowchoski: Senior Designer
Production: Craft London
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner
Senior Client Manager: Vanessa Mokrab
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Music Supervisor: Chris Graves
Audio Mixer: Giselle Hall
Editor: Douglas Flockhart
Animation/VFX: Kasia Nalewajka
Marketing Technology Agency: BYTE London
Creative Director: Louis Persent
Lead Creative Planner: George Wheeler
Senior Lead Art Director and Designer: Oded Shein
Account Planner: Alex Duns
Production: Riff Raff Films
Director: Francois Rousselet
Executive Producer: Matthew Fone
Executive Producer: Natalie Arnett
Producer: Cathy Hood
Producer USA: Jay Wintringe
Production Supervisor: Ben Oswald
Assit Production Supervisor: Joey Mendez
Assistant Director: Francois Caillaud
Casting: Sonnenberg Casting
DOP: Xiaolong “X” Liu
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Laura DeRosa
Prop master: Sebastian Ize
Costume designer (Snoop): Talia Coles
Costume designer (Talent): Liz Botes
Choreographer: Fatima Robinson
Editor: Amanda James at Final Cut
Post Production: MPC
VFX Lead: Alex Lovejoy
Post Producer: Ryan Hancocks
Telecine OP: Jean-Clement Soret
Music: String & Tins
Production Manager: Eimear Gorey
Sound Designer & Composer: Adam Smyth
Stills
Producer: Julie Hughes
Photographer: James Dimmock
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