Menulog rebrands annual restaurant awards to Menulogies

Menulog has worked with PR agency Poem and social agency Connecting Plots to rebrand its tenth annual restaurant awards to the “Menulogies”, referencing the TV Week Logie Awards.

For the rebrand, the agencies have launched an integrated campaign across paid, owned and earned media, including a new creative communications strategy, an influencer program and a microsite.

The newly rebranded Menulogies