Menulog reveals its new jingle thanks to Snoop Dogg

After teasing the new campaign last month, Menulog has revealed its new jingle, courtesy of Snoop Dogg.

The TVC takes the shape of a music video for the new track, with Snoop Dogg performing the jingle, alongside a giant burger and waffles, animated pizza and a Menulog delivery driver.

Snoop Dogg said: “People said it could never be done – a Menulog track that you can get down to. The original was a great track but it’s had its run, it needed to upgrade. That’s why they brought me in, to put some spice on it.”

The TVC leads the wider ‘Dogg’s Diner’ campaign which kicked off on Friday, enabling Australians to order from a Snoop-Dogg approved menu of classic American food, from burgers to fried chicken and waffles.

Until 3 July, Australians will be able to order dishes from Snoop Dogg’s cookbook ‘From Crook to Cook’, via the Menulog app.

Dogg’s Diner’s menu also highlights some of Australia’s favourite American-inspired restaurants, including Milky Lane, Down N’ Out, Meet Patty, Chimek and Nordburger.

The full range of dishes available from ‘Dogg’s Diner’

Simon Cheng, Menulog chief marketing officer, said: “We are excited to celebrate the revamped ‘Did Somebody Say’ jingle with the launch of Dogg’s Diner – at a time when Australians could use a bit of light entertainment and some delicious comfort food. There was no better way to mark our partnership with Snoop Dogg than giving our customers across the country the chance to enjoy some of the Dogg’s best dishes, delivered to their door.”

The campaign also coincides with the reveal of Menulog’s new brand identity, which has swapped its historic green for orange.

Menulog’s new logo

The campaign was created by McCann London for Menulog’s parent company, Just Eat, and was being modified to suit the seven markets it was launching in.


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