Mercerbell and Performics merge with Julie Dormand to depart after 20 years

Publicis Groupe’s customer experience agency Mercerbell will merge with performance marketing agency Performics to form a new agency, Performics Mercerbell.

CEO of Perfomics, Jason Tonelli, will lead the new agency as chief executive, while Mercerbell CEO, Julie Dormand will depart after 20 years with the agency.

Tonelli’s position with Publicis Groupe was expanded in March, adding the additional role of chief product officer to his remit.

Jason Tonelli will be CEO of the new Performics Mercerbell agency

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