Publicis adds to Performics CEO Jason Tonelli’s remit, naming him chief product officer

Jason Tonelli, CEO of Publicis’ performance marketing agency Performics, has taken up an additional position of chief product officer of Publicis Groupe.

The holding company created the new role to expand strategic partnerships and products across data science, analytics, commerce, content and performance marketing, “to ensure the Groupe identifies and develops new products for clients”.

“As the chief product officer, Jason will ensure that we take a collaborative approach to ongoing product development; enhancing our product solutions for our clients across the Groupe,” Publicis’ ANZ CEO, Michael Rebelo, said.

“Jason will advance solutions and product roadmaps across the key areas of data science, analytics, commerce, content and performance marketing.”

Tonelli has held the Performics CEO position for just over two years. Previously, he was Publicis Media’s ANZ chief digital and technology officer, and executive director of technology, digital and content at Publicis agency Starcom. He has been with Publicis Groupe since 2012.

“Publicis Groupe is a company known for supporting the growth of its talent, and solving complex problems for its clients in disruptive and creative ways,” Tonelli said of his additional role.

“After almost eight years with the business, being able to further connect our products and empower the people in our brands to bring together creativity, media and technology for our customers is an exciting opportunity.”


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