MercerBell and Performics to work together on a marketing strategy for Collective Wellness Group

November 28, 2019 10:22

MercerBell and Performics have been appointed to execute the B2B and B2B2C marketing strategy for Collective Wellness Group – the owner of Anytime Fitness, Orange Theory Fitness and Xtend Barre.

The two agencies have been briefed with delivering an end-to-end solution for Collective Wellness Group, leveraging MercerBell’s capabilities to predict customer behaviour and Performics’ planning.

Collective Wellness Group is the owner of Anytime Fitness, Xtend Barre and Orange Theory

The main focus of the work will be the continued growth of the Anytime Fitness brand in Australia. The overall aim will be to drive engaged leads to the fitness business, with the added task of preparing for the ongoing growth of Orange Theory Fitness and Xtend Barre.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Anytime Fitness MercerBell Orange Theory Fitness Performics Xtend Barre

1 COMMENTS

David Angelo 28 Nov 19

Love our local Anytime gym. We made the switch from another well-known gym brand that we were utterly disappointed with. Keep up the great work Anytime!

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