Pizza Capers promises you’ll ‘need a safeword’ and to ‘father food babies’ in first campaign from BCM

BCM has won the media and creative accounts for Pizza Capers, and has released its first work for the fast food brand. The campaign is based on the Pizza Capers tagline ‘Extra is our ordinary’ and features a number of tongue in cheek spots, including the promise of ‘fathering food babies’ and ‘pizza so good you’ll need a safeword’.

The campaign also says Pizza Capers’ pizza will make consumers harder to kidnap, provided they eat enough of it, and makes a ‘serving suggestion’ that pants are removed before consumption.

The campaign will be running online and out of home. It will also support the brand’s 40 franchisees around Australia.

Zoe Jacovou, Pizza Capers marketing manager, said of BCM: “The team at BCM really clicked with our brand from the first moment, showing great knowledge of the brand, fantastic insights and strategy, resulting in on point media planning and creative.”

The OOH execution for Pizza Capers

Phil McDonald, managing director and partner, commented on the campaign: “This a perfect example of what you can achieve with a connection first approach. When you start by truly understanding the people who really count, then land a tightly defined targeting strategy, the creative execution becomes so much more relevant and powerful.

“It’s great to be working with a client like the Pizza Capers team and Pizza Capers Franchise Partners who want to find new ways to make a connection and stand out in the category.”


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