Pizza Capers promises you’ll ‘need a safeword’ and to ‘father food babies’ in first campaign from BCM
BCM has won the media and creative accounts for Pizza Capers, and has released its first work for the fast food brand. The campaign is based on the Pizza Capers tagline ‘Extra is our ordinary’ and features a number of tongue in cheek spots, including the promise of ‘fathering food babies’ and ‘pizza so good you’ll need a safeword’.
The campaign also says Pizza Capers’ pizza will make consumers harder to kidnap, provided they eat enough of it, and makes a ‘serving suggestion’ that pants are removed before consumption.
The campaign will be running online and out of home. It will also support the brand’s 40 franchisees around Australia.
A pertinent ‘safe’ word for pizza could be ‘Chubb(y)’.
Wake up guys, you need to know the product you are selling? Is the product good
NO, is it value for money No, has the brand
been damaged? YES, this brand is Dead!
From 120 stores to 40 doesn’t that tell you something? Everyone wants to milk the cow now but there’s nothing left guys!!!
damn, guess they should have politely declined the work and left it to die