Allianz sticks with Ahhh moments theme for new ad

MercerBell has revealed the latest ad in the Allianz Insurance ‘Life’s full of Ahhh moments’ campaign.

The new commercial continues with the campaign’s popular theme of showing people in the midst of accidents and calling the insurer for help.

Dominic Brandon, Allianz group manager marketing and brand, said the success of the campaign will see Allianz deploy it across all channels: “This next phase allows us to move beyond our traditional channels of TV and radio where the audio link with our brand name has worked so well, and bring Ahhh moments to life in other media channels.”

The move will see sponsorships with Foxtel during the football season, with the insurer broadcasting ‘Ahhh moments of the round’ such as dropped catches and near misses. It will also include sponsored radio segments that invite listeners to describe their own moments when things have gone wrong.


Group Manager Marketing and Brand, Allianz – Dominic Brandon

Marketing Services Manager, Allianz – Margarita Ballon

Senior Marketing Manager, Direct Insurance, Allianz – Russell Walsh

Executive Creative Director – David Bell

Senior Copywriter – Liz Kain

Senior Art Director – Michael Nikotin

Copywriter – Rob McEvoy

Senior Account Director – Lorraine Gormley

Senior Account Manager – Tim Barrett

Director – Brendan Fletcher

Producer – Michelle Parker

Agency Producer – Baz Milas

Editing – Heckler

Post Production – Heckler

Sound – Song Zu


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