‘Merry Matching’: Kmart launches 2023 Christmas campaign

This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series. 

Kmart has rolled out its Christmas campaign for 2023, placing the retailer’s apparel and gift options at the forefront of viewers’ minds, via Dentsu Creative and The Producers’ Mitch Kennedy.

The campaign’s material features a range of Christmas-themed items across a number of spots, from matching clothing suitable for families to a treasure trove’s worth of toys that will make any child strive for the top spot on Santa’s Nice List.

Kmart’s general manager of marketing, Rennie Freer, promises there is something for everyone.

“Whether you’re dressing up for a day at the beach, parties, or your bedtime – this year’s Christmas apparel range covers all our customers’ needs through the holiday period, all at our famously low prices,” said Freer.

“Building on from our previous success with family matching ranges, we have no doubt this year will be bigger and better, with our customers already loving the new seasonal looks.

“We’ve made shopping for Christmas gifts easier this year, customers will find something for everyone on their list with our range of gifts for someone special, for kids, for the home lover, for the foodie and more! This campaign is packed with offers that represent amazing value, newness, and exclusivity – making gift buying easy this Christmas.”

The campaign is rolling out across instore and via digital displays, OOH, YouTube, catalogues, social media, PR and radio.

Other assets:

Kmart Youtube


Kmart Australia
Rennie Freer – Kmart marketing general manager
Jacinta Whitehead – Kmart head of brand

Agency: Dentsu Creative

Production company: The Producers
Director: Mitch Kennedy

VFX post production: Cadre
Post production: Manimal
Music: Final Sound
Wellcom: Photography Studio

Media: UM


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