Swiftie special: Now you can read Taylor Swift like a magazine
Last week, Nova Entertainment launched a 24/7 Taylor Swift radio station ahead of her tour down under in February. Now, it’s coming to print with a one-off Swiftie special magazine from News Corp Australia.
Produced in-house by content marketing agency Suddenly, the 100-page magazine will talk all things Taylor – her songs, career and life.
It will provide “everything people need to know” about Swift ahead of her Australian tour in February, featuring the evolution of the singer and her success, as well as the lyrics of her songs, details of her iconic tour outfits, and secrets behind her signature beauty looks.
“The idea for this one-off Taylor Swift collector’s edition came about after we saw how passionate people were when trying to get a ticket to one of her concerts and then the many disappointed fans who have missed out,” said Suddenly’s creative content director, Fiona Welsh.
“Producing the magazine has been a real passion project for the Suddenly team who have loved putting together this special showcase of Taylor’s life and songs.”
The magazine will also include a pull-out poster, quiz and fun facts about the singer.
It will be available from 9 December at participating supermarkets and newsagents.
The news coincides with the announcement that Taylor Swift’s concert film ‘Taylor Swift – The Eras Tour (Extended Version)’ will be available to rent at home from next week.
It will be available to Aussies and New Zealanders exclusively via Universal Pictures Home Entertainment.
The extended cut includes three bonus songs not seen in theatres – ‘Long Live’, ‘The Archer’ and ‘Wildest Dreams’.
Boasting a 99% Certified Fresh score on Rotten Tomatoes, the film quickly became the highest-grossing global concert film of all time.
‘Taylor Swift – The Eras Tour (Extended Version)’ will be available exclusively via Universal Pictures Home Entertainment on 14 December.
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say