Meta brings advertising to Whatsapp

Nathan Jolly

June 17, 2025 9:47

Meta is bringing advertising to the WhatsApp messaging service, marking the first time the company has attempted to monetise the platform since buying it in 2014.

The tech giant announced overnight that businesses will be able to run advertisements in the status section of the ‘updates’ tab.

The updates tab was introduced to the messaging app in June 2023, and is used both for status updates and channel messages. It is separate to the tab for personal conversations. Meta claims ‘updates’ is used by 1.5 billion people per day, globally.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.