Meta introduces new AI-supported ad features

Darcy Song

May 12, 2023 7:00

Facebook and Instagram’s parent company, Meta, has started testing generative AI tools and features to facilitate easier ad creation.

The company introduced The AI Sandbox as the testing ground for early versions of new tools and features. These include generative AI-powered text variation, background generation and image outcropping, to begin with.

[click to enlarge]

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Meta the ai sandbox

Latest

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

'Zoning in on their strengths': The industry reacts to Seven's upfront

ARN and Seven lead gains on the Unmade Index

Australian Marketing Institute announces new chair and directors

'It was always about the jeans': American Eagle CMO opens up about Sydney Sweeney campaign backlash

Meta introduces new AI-supported ad features

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE