Meta introduces new AI-supported ad features
Facebook and Instagram’s parent company, Meta, has started testing generative AI tools and features to facilitate easier ad creation.
The company introduced The AI Sandbox as the testing ground for early versions of new tools and features. These include generative AI-powered text variation, background generation and image outcropping, to begin with.
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- Text Variation: Generates multiple versions of text to highlight the important points of an advertiser’s copy
- Background Generation: Creates background images from text inputs
- Image Outcropping: Adjusts creative assets to fit different aspect ratios across multiple surfaces like Stories or Reels
Meta also introduced new features to Meta Advantage, its portfolio of automation products that use AI and machine learning for campaign optimisation. These include:
- Switching manual campaigns to Advantage+ shopping in one click: Businesses will be able to transform their current campaigns into Advantage+ shopping campaigns. This will be available in Ads Manager when you click on “duplicate” within an ad campaign
- Using video creative in catalogue ads: Advertisers will be able to import and use creative like branded videos or customer demonstration videos. Advertisers will be able to use video in their manual sales campaigns or in Advantage+ shopping campaigns
- Rolling out Performance Comparisons: This new automatic report allows advertisers to compare existing manual sales campaigns to Advantage+ shopping campaigns
- Improving performance with Advantage+ audience: Instead of using an advertiser’s audience targeting inputs as hard constraints, advertisers who use Advantage+ audience will add their audience inputs as suggestions to guide who sees an ad
