Meta launches Connected podcast exploring the marketing and advertising industry
Meta has launched a new podcast, Connected, that examines the history and outlook in key areas of marketing, advertising and consumer behaviours. The podcast is hosted by HardHat founder, Dan Monheit.
The announcement:
Meta has today launched Connected, a major new podcast series which tells the lesser-known stories and explores the past, present and future in key areas of marketing, advertising and consumer behaviour.
The new season is hosted by HardHat founder and behavioural science guru Dan Monheit, and features a range of industry luminaries giving their insights on these key topics.
In this 5-episode season we look at:
- The evolution of online advertising and how brands are adapting for a more transparent future, with internet historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ President Rose Herceg and Spotify’s Belle Taylor;
- Attention as a marketing metric with marketing science expert Dr Karen Nelson-Field, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob;
- How Messaging apps are creating new opportunities for brands with insights from Warehouse Group CMO Jonathan Waecker and social researcher Claire Madden.
Meta director of marketing Australia Alexandra Sloane said: “Following the huge success of the award-winning Face 2 Face podcast series, we wanted to evolve the channel to look at some of the most important industry challenges and give marketers an entertaining and informative new resource.
“With the marketing world evolving so rapidly we wanted to take time to explore these topics, and the punchy 20-minute episodes pack in a lot of information, insights and inspiration to help marketers get to grips with the ever-changing landscape.”
The podcast is produced by marketing content specialists Clear Hayes Consulting.
Source: Clear Hayes Consulting
