Meta launches paid subscription to verify accounts and provide added imposter protection

February 20, 2023 10:35

Meta is introducing a new verification subscription bundle for users across Facebook and Instagram in Australia and New Zealand offering impersonation protection and access to increased visibility and support.

The Meta Verified subscription offering will provide users with a verified badge, “confirming you’re the real you and that your account has been authenticated with a government ID”.

A Meta spokesperson said that initially there would be a “high bar for verification” so for now there must be an account holder’s legal name either on the account or in the bio to be eligible. But that this review could be reviewed in the future.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.